Privacy Policy

This  Privacy Policy describes how your  personal information is  collected,  used, and shared when you visit or  make a purchase from  this website.
 

Personal information we collect
When you visit the Site, we automatically collect certain information    about your device, including information about your web browser, IP    address, time zone, and some of the cookies that are installed on your    device. Additionally, as you browse the Site, we collect information    about the individual web pages or products that you view, what  websites   or search terms referred you to the Site and information  about how you   interact with the Site. We refer to this  automatically-collected   information as “Device Information”.
 

We collect Device Information using the following technologies:
 

• “Cookies” are data files that are placed on your device or   computer  and often include an anonymous unique identifier. For more   information  about cookies, and how to disable cookies, visit  http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data    including your IP address, browser type, Internet service provider,    referring/exit pages, and date/time stamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a   purchase or attempt to make a  purchase through the Site, we collect   certain information from you,  including your name, billing address,   shipping address, payment  information (including credit card numbers),   email address, and phone  number. We refer to this information as  “Order  Information”.
 

 When we talk about “Personal   Information” in this Privacy Policy, we are  talking both about Device   Information and Order Information.
 

How do we use your personal information?
We use the Order Information that we collect generally to fulfil any    orders placed through the Site (including processing your payment    information, arranging for shipping, and providing you with invoices    and/or order confirmations). Additionally, we use this Order   Information  to:
 

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide    you with information or advertising relating to our products or    services.

We use the Device Information that   we collect to help us screen for  potential risk and fraud (in   particular, your IP address), and more  generally to improve and   optimise our Site (for example, by generating  analytics about how our   customers browse and interact with the Site, and  to assess the success   of our marketing and advertising campaigns).
 

Sharing your Personal Information
We share your Personal Information with third parties to help us use    your Personal Information, as described above. For example, we use   Godaddy to power our online store--you can read more about how Godaddy   uses your Personal Information on their website. We also use Google  Analytics to  help us understand how our customers  use the Site - you  can read more  about how Google uses your Personal  Information here:  https://www.google.com/intl/en/policies/privacy/. You can also opt-out  of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
 

Finally, we may also share your   Personal Information to comply with  applicable laws and regulations,  to  respond to a subpoena, search  warrant or other lawful requests for   information we receive, or to  otherwise protect our rights.
 

Behavioural advertising
As described above, we use your Personal Information to provide you    with targeted advertisements or marketing communications we believe  may   be of interest to you. For more information about how targeted    advertising works, you can visit the Network Advertising Initiative’s    (“NAI”) educational page at  http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
 

You can opt-out of targeted advertising by using the applicable links.
 

Do not track
Please note that we do not alter our Site’s data collection and use    practices when we see a Do Not Track signal from your browser.
 

Your rights
If you are a USA or AUS resident, you have the right to access   personal  information we hold about you and to ask that your personal   information  be corrected, updated, or deleted. If you would like to   exercise this  right, please contact us through the contact information   below.
 

Additionally, if you are an USA or  AUS resident we note that we are  processing your information in  order  to fulfil contracts we might have  with you (for example if you  make  an order through the Site), or  otherwise to pursue our legitimate   business interests listed above.  
 

Data retention
When you place an order through the Site, we will maintain your Order    Information for our records unless and until you ask us to delete this    information.
 

Changes
We may update this  privacy policy from time to time in order to   reflect, for example,  changes to our practices or for other   operational, legal or regulatory  reasons.
 

Contact us
For more information  about our privacy practices, if you have   questions, or if you would  like to make a complaint, please contact us   by e‑mail  at liz@naturedirect.website